California Superstores Valencia KIA will donate proceeds from every car they sell from March 28 through April 2 to benefit Pleasantview Industries Inc of Santa Clarita Valley, company officials said Thursday.

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Pleasantview Industries is dedicated to providing training and support to assist consumers with developmental disabilities in successfully reaching their individually chosen goals.

Roe Hubbard, star of Spike TV’s “Car Lot Rescue,” will be on hand to meet and greet everyone who attends the event. There will also be an Easter egg hunt for the kids starting at 2 p.m.

Established in 1969, Pleasantview Industries has impacted many individuals in the Santa Clarita Valley through individualized services and support.

“For decades, Pleasantview Industries has been helping the people in our community lead better, more productive lives,” said Joe Caracciolo, general manager of KIA of Valencia. “And we’re excited to have Roe Hubbard to join in and lend his celebrity to such a great cause.”

In an effort to raise as much money as possible, KIA of Valencia has lowered the price of many of its vehicles and is offering the very lowest monthly payments disregarding profit. Everyone who attends the event will have multiple chances to win huge prizes, such as a flat-screen TV.

Caracciolo expects thousands of people to visit the dealership over the course of the week and with the help of the community, raise thousands of dollars.

KIA of Valencia is located at 23901 Creekside Road in Valencia, CA and prides itself on customer and community service. (661) 219-0500.

Pleasantville Industries, Inc. is located in Santa Clarita, (661) 296-6700.

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