The European Wax Center wants their customers to flaunt their smooth skin, which is why they believe in waxing for all. The European Wax Center Company has been in business since 2004, but for the past ten months, the Santa Clarita Valley has been home to the European Wax Center of Valencia.

The owners of the Valencia European Wax Center are a mother and daughter team who decided to franchise the company after being loyal customers in Florida.

“I believe in the product,” said co-owner of the European Wax Center, Grace Zanotti.

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The European Wax Center strives to give all of its customers a pain-free and relaxing experience.  Using the finest wax, which is 100 percent beeswax, the skin is more protected than using plain, traditional wax.

“We are exclusive, specialized in the body waxing,” Zanotti said. “We are the only ones in the world that carries this wax.”

At the European Wax Center, they offer a variety of waxes consisting of shoulders, underarms, legs, bikini line, eyebrows, lips and side burns for girls. They also offer waxing of the face, back, eyebrows, chest, stomach and shoulders for men.

In order to ensure that every customer has a positive experience and lasting results, the European Wax Center has created ways to become the world’s wax experts.

“We have our unique four step process that is designed to restore and rejuvenate the skin,” Zanotti said.

The four steps to gorgeous at the European Wax Center begins with cleansing with a calming cleanser to remove oil, lotion or makeup in treated areas. Next, they protect the skin by using a pre-wax oil to grab the hairs and not the skin. Then they use their exclusive wax to create a virtually painless treatment and follow it up with the last step of rejuvenating skin with different cremes and serums to prevent bumps and redness.

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During the waxing process, your skin is protected so that it is less painful, while it is also being exfoliated.

“So at the same time when you are getting your service done, you are exfoliating your skin so its going to look smooth and glowing,” Zanotti said.

After the waxing process takes place, the European Wax Center has different products for sale in order to help keep skin looking fresher and staying smooth longer. These products include calming creams, exfoliator creams, tweezer kits and body washes.

The European Wax Center does not want people to be afraid of getting waxed. They encourage first time customers to try their less painful experience with a free eyebrow, bikini line or underarm wax for women or a free nose, ear or eyebrow wax for men.

To schedule an appointment, call the European Wax Center at 661-254-3400 or visit www.waxcenter.com.

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