SANTA CLARITA, CA -- CLARITAVILLE, a new periodical whose publisher says will be driven by “original editorial content, award caliber design, and optimum circulation” while exploring key trends that are defining the City of Santa Clarita – from education to entertainment – will be launched in August, its locally-based publisher announces.
Introduced as a monthly publication by CLARITAVILLE INC. of Santa Clarita, CLARITAVILLE is patterned after new media popular in numerous Southland communities. As such, it will attempt to dig beneath the surface of evolving local events, including news, dining, entertainment, growth, entertainment, and issues impacting youth, the publishers said. They said the cover story for CLARITAVILLE’s inaugural issue is headlined “Santa Clarita Goes Back to School”.
Santa Clarita resident Andrew Ansoorian, publisher of CLARITAVILLE, said that, like its counterparts, the publication will be distinguished by internally generated articles and cutting edge graphics. He said a group of veteran contributing writers has been assembled, complemented by an art director with wide media experience in New York, Phoenix, and Los Angeles.
Underscoring CLARITAVILLE’s bold visuals, Ansoorian revealed that its first issue cover story will feature an original full page illustration of a young student attempting to dodge an avalanche of books while opening her locker, suggesting growing pressures on students.
Ansoorian himself brings some 10 years of organizational management experience to his post focusing on assembling and overseeing effective business and finance teams.
“We believe Santa Clarita, with its rapidly maturing community spirit and diverse citizenry, is ripe for original in-depth reporting on a variety of subjects shaping its civic character. This same readership will appreciate striking and even out-of-the-box graphics, which will be a hallmark of CLARITAVILLE.
“Moreover, CLARITAVILLE will be distinctive in that it will provide optimum market coverage as the only free publication utilizing a dual distribution strategy. This comprises both home delivery and rack distribution through a variety of strategic area retail locations,” Ansoorian said. “The latter will afford the publication added credibility that comes with being a medium with significant discretionary readership,” he added.
Ansoorian stated that he expects the dual distribution strategy to generate a circulation of 65,000 which he said can translate into 130,000 readers overall based on comparable media industry estimates.
Ansoorian emphasized that CLARITAVILLE expects to generate immediate appeal among potential advertisers both on the strength of its fresh concept and ad rates, which he said are consistently 20 to 30 percent below its competition for color advertising. CLARITAVILLE will feature a tabloid format measuring 11x13 inches.
CLARITAVILLE is published at 28235 Newhall Ranch Rd., S. 103, Valencia, CA 91355. Phone number is (661) 478-6386. Visit the publication’s web site at claritaville.com