New Printer Shaking Things Up In The Ink Industry
Kodak is making waves in the consumer printer market, after coming out with two new inkjet printers, ESP 3250 and 5250. The new models are touting new technology and the lowest total ink replacement cost in the industry.
Currently, Kodak is on tour to get the word out about their new cost effective printers. The tagline of the tour is "Kodak Save $110 Tour." The tour made its way through the Santa Clarita Valley earlier this month, stopping at Best Buy on Bouquet Canyon Road. Those who attended were able to test new products and learn about the latest inkjet technology.
Kodak also detailed an ink cost calculator. Customers were invited to enter what printer they currently owned and how often they used it, and the calculator told them how much they could potentially save on ink if they switched to the new Kodak inkjet printer. According to Kodak, customers who switch to a Kodak printer will save on average $110 per year, hence the name of the tour.
It's easy to see how lower prices can save customers money, but how is Kodak's ink different from other ink on the market? Kodak claims that while dye-based inks take time to dry and fade over time, their new pigment-based ink will dry instantly to prevent smearing and last longer without fading. Kodak uses a unique milling process to create smaller particles of ink known as nanoparticulate inks. The smaller particles result in more even distribution of ink and increases color strength.
To learn more about Kodak and their new line of printers and ink, visit www.printandprosper.com.