Local Agency Wins Chivas USA Media Deal
O’Brien Marketing hired by pro soccer team.
O’Brien Marketing announced today their new relationship with Chivas USA of Major League Soccer to be the team’s exclusive media buying agency. This allows O’Brien Marketing to handle all the media buying strategies, negotiations and execution for the 2007 Western Conference Champions, with both the English and Hispanic media outlets.
“We are thrilled to be working with Chivas USA as they embark on capturing not only the 2008 MLS Cup, but also reaching new fans through partnerships with LA’s top media channels,” said C. Pat O’Brien, CEO of the agency. “We value the product Chivas has created and believe that we will bring additional exposure to the team through mass mediums that will give them the best possible results and raise the bar for professional sports in Los Angeles.”
O’Brien’s team will leverage its more than 30 years of professional soccer experience by way of marketing, branding, and sales to build new partnerships for Chivas USA with targeted Los Angeles radio and television stations, print media and outdoor billboards, as well as expand on the club’s pre-existing relationships.
“Hiring O’Brien Marketing was one of our first strategic moves as we began planning for the 2008 season,” said Shawn Hunter, President and CEO of Chivas USA. “Coupled with our Chivas USA Marketing Department, I’m confident that with O’Brien’s knowledge of professional sports, media buying and arsenal of contacts, this relationship will help us generate media partnerships that are necessary to succeed in the competitive LA sports landscape.”
Through the agency’s heralded MLS and Hispanic marketing understanding, O’Brien Marketing has inflated the advertising presence for Chivas USA with La Opinion, Telemundo, Power 106, The Los Angeles Newspaper group and Super Estrella, as well as develop the promotional elements that will expand the creativity of each deal. O’Brien Marketing will actively look to stretch Chivas USA’s advertising coverage with English media outlets to increase the club’s fan base and footprint in LA’s sporting world.
O’Brien Marketing is a Southern California boutique agency specializing in the business of media buying, advertising and sports marketing.
In just three seasons, Club Deportivo Chivas USA has made a name for itself in Major League Soccer. Led by MLS Coach of the Year Preki, the team finished first in MLS’s Western Conference in 2007 with a 15-7-8 record (W-L-T), qualifying for the playoffs for the second year in a row to the delight of the team’s passionate supporters.