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Cowboy Festival Earns Two International Awards

Awards commend promotion of event

The City of Santa Clarita’s Cowboy Festival received two Pinnacle awards for promotional materials used during the 2007 festival from the prestigious International Festivals & Events Association (IFEA) /Haas & Wilkerson Pinnacle Awards Ceremony held at the IFEA’s 52nd Annual Convention & Expo. The awards were presented at the organization’s awards ceremony, September19, 2007 in Atlanta, Georgia.


The 2007 Cowboy Festival promotional poster won a Gold Award for the Best Commemorative Poster and the brochure won a Silver Award for the Best Promotional Brochure with four colors of more.


Sponsored By:

“The City once again has received international recognition for its marketing efforts with the Cowboy Festival and it is a tremendous honor to be awarded for our annual event. Cowboy Festival continues to get bigger and better each year and as the City prepares for its 15th Festival, we look forward to welcoming back all the western performers and activities that make it a success every year,” commented Mayor Marsha McLean.


Sponsored by industry leader Haas & Wilkerson Insurance, the professional competition drew 1,506 entries this year from among the world’s top festivals and events. Entries included posters, merchandise, websites, print and broadcast ads, volunteer programs, community outreach programs, and many other categories.


“The IFEA/Haas & Wilkerson Pinnacle Awards represents the hallmark of excellence in the festivals and events industry,” said IFEA President & CEO, Steven Wood Schmader, CFEE. “Entries in every budget category, from every corner of the globe, allow us to recognize the best in our business while raising the standards and quality of media promotions and events across the board.”


Headquartered in Boise, Idaho, The International Festivals and Events Association (IFEA) is a non-profit membership organization with members spanning 40 countries and 5 continents, and offers the most complete source of ideas, resources, information, education and networking for festival and event professionals worldwide.


For more information about the International Festivals & Events Association, visit For more information about the City’s annual Cowboy Festival, you can visit