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Anti-DUI Program Aims to Prevent Holiday Tragedy

In an effort to prevent drinking and driving throughout the holidays, the City of Santa Clarita, in conjunction with the Santa Clarita Valley Sheriff’s Station, will launch a new anti-DUI campaign this holiday season.

The holiday campaign will incorporate a multi-media approach towards getting the word about the ills of driving under the influence. Print advertisements, radio spots and television advertisements are all components of the City’s information effort.

Last year, a total of 375 DUI arrests were made in the Santa Clarita Valley. A total of 52 alcohol involved injury traffic incidents occurred in the Santa Clarita Valley from October 2005 to September 2006.

Prominently featured in the print and television advertisements is the vivid picture of someone getting a DUI, comparing the cost of a cocktail to the cost of receiving a DUI, and illustrating that drinking and driving is just not worth it.

Several entities partnered with the City, including Time Warner Cable, The Signal, KHTS-AM 1220, the Magazine of Santa Clarita, and McGregor Shot Advertising and Design.

In addition, the City is participating in a statewide campaign aimed to reduce the occurrence of impaired drivers among Californians ages 21-34 during the holiday season.

“Our goal is to prevent drinking and driving this holiday season. The holidays are a time for families; we want everyone to make it home safely,” explained Mayor Laurene Weste.

11-27-06